For B2C Marketers, attracting more customers using demographics is a powerful tool for any and every B2C business. Marketing is arguably the most important business cost as it is an investment to acquire more customers or clients and therefore must be carefully deployed across the marketing mix. We’ve all heard the saying ‘half the money…
Author: Jamie Allan
7 Reasons Why You should Profile Your Customer Database
By profiling your database you will know who your ideal customers are and give them a superior customer engagement experience. You can then use that information to both generate additional sales from your existing customers as well as being able to find new customers who are more likely to be interested in buying from you.…
Getting the Business
You’ve done all the groundwork – NOW get the business. Here’s 6 of the best that will make that happen. Your website is sorted ready for enquiries; your database is profiled so you know who to talk to in the right market with the right message; and all your marketing has been produced, sent out…
Some Interesting facts about Mobile Phones.
Mobile phone facts According to the latest analysis of global mobile traffic by the network company Cisco Systems, mobile devices will outnumber humans by the end of this year. Cisco also predicts that by 2016, there will be 10 billion mobile-connected devices around the world and networks will be carrying 130 exabytes of data each…
Ignore your customers at your peril
Customers are KING You’ve spent a small fortune on database building, running marketing campaigns, doing presentations, and ultimately winning new customers. So now you need to keep hold of them and nurture them as if they were your own family. In fact to some extent this is near the truth as in your working lifetime…
Local Marketing for Local Businesses
Having a strong Local Marketing Strategy is so important if you are going to win the hearts and minds of new and existing customers. 97% of consumers use the internet to research products or services in their local area FIRST – so you need to have a strong online presence. But also: 80% of local business comes…
10 Marketing Ideas for Retailers
1. Marketing is all about understanding your CUSTOMER and what is best for them. Break down your existing database by profiling and segmenting your customers to see where you have been doing your best business. You can then use this information to: Invest in new data. Upsell other services e.g. complementary offers, package discounts and…
The Appointment
Do not go unprepared! Bear in mind that when you are at an appointment, the prospect has made time for you to be there so make it an enjoyable experience for them. Positioning your product or service is really important so make it easy for prospects to understand this – one very effective way is…
Planning and Organisation
So now you have an idea of your MARKET – MESSAGE – MEDIA. Now it’s time to plan how you are going to get new business. By making sure you have done your basic homework on your prospects, you are now ready to plan your approach. • Is your website optimised for managing new traffic.…
Overcoming Objections
It is inevitable that you will come up against objections and these must be handled constructively. You should qualify each one by reflecting back to the person who raised it to establish the precise nature of the objection. Also bear in mind that money is not the “thing” that will destroy a sale – it’s…