Customised/Bespoke CRM or Online CRM? What’s best for your Business?

Customer Relationship Management CRM Word Cloud on Blue Background

Since the 1980’s when CRM was then known as Database Marketing, getting inside knowledge about your customers meant that you could spend your hard-earned marketing budget where it will be most effective. Whilst there were large businesses developing Enterprise Database solutions on mainframes in the 70’s, the growth came from the smaller providers in the…

Customer Retention is the new Growth!

Customer retention word cloud

“The Purpose of Business is to Create and Keep a Customer”. Peter Drucker Retaining your existing Customers is what every business should be focusing on. Over the last few years you have spent your time in finding and winning new business. Therefore you probably have customer contacts saved on written forms, in spreadsheets, on disparate…

AFTER COVID-19 – ARE YOU CUSTOMER DATA READY??

Database

Now is a great time to sort out, clean and centralise all your Customer data ready for when you come out the other side of this pandemic. So consider all the sources of information you have that relate to your customers and prospects and commit to storing them all in one centralised and secure environment.…

Know and Understand who your best Customers are. Then KEEP them!

Your business is built on a foundation of 3 things. Your Market – Customers, Competition, Unique Sales Benefits. Your Message – who are you going to talk to and how are you going to say it. Your Media – choose the right channel of communication with which to make sure you get the attention of…

Are you Aware of these 8 Reasons to have a CRM in Your Business?

CRM

  Having a CRM helps you to retain your existing Customers and develop a strong relationship with them which leads to greater loyalty and recommendation Here are 8 good reasons to have a CRM in your business: Companies that use CRM successfully have improved their sales by 29% (Salesforce) Data on the effectiveness of CRM…

The Importance of a Well Designed CRM in Your Business

No matter what size your business is, the importance of a well designed Customer Relationship Management (CRM) system should not be underestimated. Over time it will become your greatest asset for delivering more sales. When you decide to start a business I would like to think that you are doing it because, not only are…

The Customer Experience (CX) and Customer Centricity – vital components for Companies Today.

Customer Experience

CX strategy starts at the top with a vision from the CEO/MD leading the company toward becoming a Customer Centric organisation with everyone knowing what their role is when interacting with the customer at all touch points. These touch points include everything from when they first engage (via the website, mail, phone) through to sales,…

You’ve Got Loads of Customer Data – But What Are You Doing With It?

As your business has grown, you have accumulated multitudinous amounts of Customer data which lies within your IT infrastructure across your company’s departments. So much Customer data can appear disorganised and disconnected from those who really need to access it especially if you are in the Marketing and Sales operations where data intelligence is vital…