“Jamie just gets customer profiling and how to use a CRM system to properly benefit a business. I’ve known him for many years now and his knowledge and expertise always impresses me and his advice is top notch!”
Neil Foley – Business Growth Club
Your Customer database is an untapped asset. I help you make the most of your Business and now is the perfect time to get your data ready for when Covid-19 lockdown begins to wane. For Customer Profiling, you need to cleanse your database then 80/20 it so you know who your best customers are and what value they represent. Your database is then managed using a CRM System to maximise sales effectiveness and get MORE from the Customers that you already have.
You must make time to contact your top customers and find out what their needs and concerns are so you can help to give them what they want. Start with selecting 10 of your top customers and do a 1 to 1 phone call with them. A survey is also an option but I would always recommend a personal call where you can. Questions would be designed to identify what they think of your company from a brand and service/product perspective and how you can serve them in future – essentially understand the Customer Experience.
The subsequent results will give you a good idea of how your typical customer profile might look like.
Whether you sell into the B2B or B2C sector, use your Customer database to understand your Customers better and as a result, find out where and who your ideal Customers are; by value, by product or service, by lifestyle, by location etc.
With this information, you can target your Customers more precisely and make your marketing budgets go further and be much more effective in winning more sales.
80% of your revenue is generated by 20% of your customers so you need to know which ones represent your 20%. Concentrating on your top 20% will generate your ideal customer profile which you can use to get more business from existing customers as well as using it as a brief to target new customers. The 80% can also be profiled with a view of getting them up the value chain.
By now you need to be GDPR compliant to make sure your business AND database are fit for purpose to meet future Data Protection requirements.
Whatever your requirement, the first meeting is complimentary so we can have an open and frank discussion about where you currently are with your business, what your objectives are and how you are currently using your Customer database to increase your sales and develop Customer relationships. If you are not already using it, I can then explain how Customer profiling and segmentation can move your Business forward and at the same time generate some ideas for you. We will also talk about what Customer Relationship Management (CRM) System you are using (or are looking to use) as this is important to drive your business forward.
You have the choice of either putting these ideas into practice yourself or let me work with you and your team to help you understand your Customers better.
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