Understanding your Customers = Strong Relationships = More Sales.

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“Jamie just gets customer profiling and how to use a CRM system to properly benefit a business. I’ve known him for many years now and his knowledge and expertise always impresses me and his advice is top notch!”
Neil Foley – Business Growth Club

Cleanse, Profile and then Manage your Customer Database (CRM) to target early Sales Opportunities

Your Customer database is an untapped asset. I help you make the most of your Business and now is the perfect time to get your data ready for when Covid-19 lockdown begins to wane. For Customer Profiling, you need to cleanse your database then 80/20 it so you know who your best customers are and what value they represent. Your database is then managed using a CRM System to maximise sales effectiveness and get MORE from the Customers that you already have.

You must make time to contact your top customers and find out what their needs and concerns are so you can help to give them what they want. Start with selecting 10 of your top customers and do a 1 to 1 phone call with them. A survey is also an option but I would always recommend a personal call where you can. Questions would be designed to identify what they think of your company from a brand and service/product perspective and how you can serve them in future – essentially understand the Customer Experience.

The subsequent results will give you a good idea of how your typical customer profile might look like.

Using Customer Demographics
and Segmentation

Whether you sell into the B2B or B2C sector, use your Customer database to understand your Customers better and as a result, find out where and who your ideal Customers are; by value, by product or service, by lifestyle, by location etc.

With this information, you can target your Customers more precisely and make your marketing budgets go further and be much more effective in winning more sales.

The 80/20 Rule
and GDPR

80% of your revenue is generated by 20% of your customers so you need to know which ones represent your 20%. Concentrating on your top 20% will generate your ideal customer profile which you can use to get more business from existing customers as well as using it as a brief to target new customers. The 80% can also be profiled with a view of getting them up the value chain.

By now you need to be GDPR compliant to make sure your business AND database are fit for purpose to meet future Data Protection requirements.

Why Businesses Choose to Work With Me

Whatever your requirement, the first meeting is complimentary so we can have an open and frank discussion about where you currently are with your business, what your objectives are and how you are currently using your Customer database to increase your sales and develop Customer relationships.  If you are not already using it, I can then explain how Customer profiling and segmentation can move your Business forward and at the same time generate some ideas for you. We will also talk about what Customer Relationship Management (CRM) System you are using (or are looking to use) as this is important to drive your business forward.

You have the choice of either putting these ideas into practice yourself or let me work with you and your team to help you understand your Customers better.

  • Since the 1980’s when CRM was then known as Database Marketing, getting inside knowledge about your customers meant that you could spend your hard-earned marketing budget where it will be most effecti

  • “The Purpose of Business is to Create and Keep a Customer”. Peter Drucker Retaining your existing Customers is what every business should be focusing on. Over the last few years you have spent your ti

  • Now is a great time to sort out, clean and centralise all your Customer data ready for when you come out the other side of this pandemic. So consider all the sources of information you have that relat

  • Your business is built on a foundation of 3 things. Your Market – Customers, Competition, Unique Sales Benefits. Your Message – who are you going to talk to and how are you going to say it

  •   Having a CRM helps you to retain your existing Customers and develop a strong relationship with them which leads to greater loyalty and recommendation Here are 8 good reasons to have a CRM in y

  • The demand for CRM solutions in the SME market is very buoyant in the current market and there is no sign of slowing down. Whilst many businesses have some sort of CRM, many of them are unhappy with t

Wanting More Sales ? – Get in Touch!