“Jamie just gets customer profiling and how to use a CRM system to properly benefit a business. I’ve known him for many years now and his knowledge and expertise always impresses me and his advice is top notch!”
Neil Foley – Business Growth Club
Your Customer database is an untapped asset. For Customer Profiling, I will first cleanse your database then 80/20 it so you know who your best customers are and what value they represent. Your database is then managed using a CRM System to maximise sales effectiveness.
I will then contact a representative selection of your top customers and with permission, do a 1 to 1 phone call with them. Questions would be agreed to identify what they think of your company from a brand and service/product perspective – essentially understand the Customer Experience.
The subsequent results will give you a good idea of how your typical customer profile might look like.
Whether you sell into the B2B or B2C sector, you need to understand your Customers better and as a result, find out where your ideal Customers are; by value, by product or service, by lifestyle or by location.
With this information, you can target your Customers more precisely and make your marketing budgets much more effective in winning more sales.
80% of your revenue is generated by 20% of your customers so you need to know which ones represent your 20%. Concentrating on your top 20% will generate your ideal customer profile which you can use to get more business from existing customers as well as using it as a brief to target new customers. The 80% can also be profiled with a view of getting them up the value chain.
By now you need to be GDPR compliant to make sure your business AND database are fit for purpose to meet future Data Protection requirements.
Whatever your requirement, the first meeting is complimentary so we can have an open and frank discussion about where you currently are with your business, what your objectives are and how you are currently using your Customer database to increase your sales and develop Customer relationships. If you are not already using it, I can then explain how Customer profiling and segmentation can move your Business forward and at the same time generate some ideas for you. We will also talk about what Customer Relationship Management (CRM) System you are using (or are looking to use) as this is important to drive your business forward.
You have the choice of either putting these ideas into practice yourself or let me work with you and your team to help you understand your Customers better.
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Whatever business you are in, especially B2C, if you have a database that you are actively using for marketing purposes, you now need to be GDPR compliant. For B2B companies there are still discussion