For Customer Profiling, your Customers would be contacted representing a cross-section from your database for permission to do a 1 to 1 phone call with them. Questions would be agreed to identify what they think of your company from a brand and service/product perspective – essentially understand the Customer Experience.
The subsequent results will give you a good idea of how your typical customer profile might look like.
If your business is in the B2C sector then it would be valuable to find out where your ideal Customers are, not only by postcode but also by income, lifestyle, and interests.
With this information, you can target your Customers more precisely and make your marketing budgets much more effective in winning more sales.
80% of your revenue is generated by 20% of your customers so you need to know which ones represent your 20%. Concentrating on your top 20% will generate your ideal customer profile which you can use to get more business from existing customers as well as using it as a brief to target new customers. The 80% can also be profiled with a view of getting them up the value chain.
By now you need to be GDPR compliant to make sure your business AND database are fit for purpose to meet future Data Protection requirements.
Whatever your requirement, the first meeting is complimentary so we can have an open and frank discussion about how you can use Customer profiling and segmentation to move your Business forward and at the same time generate some ideas. You have the choice of either putting these ideas into practice yourself or outsourcing the solution to me.
Whatever business you are in, especially B2C, if you have a database that you are actively using for marketing purposes, you now need to be GDPR compliant. For B2B companies there are still discussion
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