Mobile phone facts
According to the latest analysis of global mobile traffic by the network company Cisco Systems, mobile devices will outnumber humans by the end of this year. Cisco also predicts that by 2016, there will be 10 billion mobile-connected devices around the world and networks will be carrying 130 exabytes of data each year. (That’s the equivalent of 33 billion DVDs.) On the other hand, there will only be 7.3 billion humans on the planet at that time.
To get a further idea of how rapidly this market is expanding, consider this: the report also says that mobile data traffic in 2011 was eight times the size of the global Internet in 2000.
- It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys)
- It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)
- 70 percent of all mobile searches result in action within 1 hour. (Source: Mobile Marketer)
- 90 percent of all U.S. citizens have their mobile device within reach 24/7. (Source: Morgan Stanley).
- Average smartphone usage nearly tripled in 2011, from 55 MB per month in 2010 to 150 MB per month.
- The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Neilson)
- Smartphones represent only 12 percent of global handsets in use today, but they handle over 82 percent of total global handset traffic.
- In 2011, the typical smartphone generated 35 times more mobile data traffic (150 MB per month) than the typical basic-feature cell phone (which generated only 4.3 MB per month of mobile data traffic).
- According to Nielsen, 30 million consumers watch television content via their mobile phones. Makes me wonder why I invested so much in my big-screen HD television at home.
- Gartner says that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Which is a reminder for all those web designers to brush up on their mobile skills if they want to stay in business.
- Exact Target reports that 16% of smartphone users report that they have made a purchase as a result of a marketing message they received on their phone. 55% purchased as a result of an email they received on their mobile device. Turns out email isn’t dead after all.
- Nielsen also said that in Q3 2011, teens increased their mobile data consumption by 256% over the prior year. I hope their parents had them on unlimited data plans.
- Inneractive found that there is a direct correlation between the size of a mobile device’s screen and the click-through rate (CTR) the device yields for mobile advertising. For instance, the iPhone yields a 4.35% CTR with a 3.5″ screen, compared to a 6.61% CTR on the iPad‘s 9.7″ screen.
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