CX strategy starts at the top with a vision from the CEO/MD leading the company toward becoming a Customer Centric organisation with everyone knowing what their role is when interacting with the customer at all touch points. These touch points include everything from when they first engage (via the website, mail, phone) through to sales,…
Tag: customer
You’ve Got Loads of Customer Data – But What Are You Doing With It?
As your business has grown, you have accumulated multitudinous amounts of Customer data which lies within your IT infrastructure across your company’s departments. So much Customer data can appear disorganised and disconnected from those who really need to access it especially if you are in the Marketing and Sales operations where data intelligence is vital…
Attracting More Customers Using Demographics
For B2C Marketers, attracting more customers using demographics is a powerful tool for any and every B2C business. Marketing is arguably the most important business cost as it is an investment to acquire more customers or clients and therefore must be carefully deployed across the marketing mix. We’ve all heard the saying ‘half the money…
Ignore your customers at your peril
Customers are KING You’ve spent a small fortune on database building, running marketing campaigns, doing presentations, and ultimately winning new customers. So now you need to keep hold of them and nurture them as if they were your own family. In fact to some extent this is near the truth as in your working lifetime…