Customers are KING You’ve spent a small fortune on database building, running marketing campaigns, doing presentations, and ultimately winning new customers. So now you need to keep hold of them and nurture them as if they were your own family. In fact to some extent this is near the truth as in your working lifetime…
Tag: Business
10 Marketing Ideas for Retailers
1. Marketing is all about understanding your CUSTOMER and what is best for them. Break down your existing database by profiling and segmenting your customers to see where you have been doing your best business. You can then use this information to: Invest in new data. Upsell other services e.g. complementary offers, package discounts and…
The Appointment
Do not go unprepared! Bear in mind that when you are at an appointment, the prospect has made time for you to be there so make it an enjoyable experience for them. Positioning your product or service is really important so make it easy for prospects to understand this – one very effective way is…
Planning and Organisation
So now you have an idea of your MARKET – MESSAGE – MEDIA. Now it’s time to plan how you are going to get new business. By making sure you have done your basic homework on your prospects, you are now ready to plan your approach. • Is your website optimised for managing new traffic.…