As your business has grown, you have accumulated multitudinous amounts of Customer data which lies within your IT infrastructure across your company’s departments. So much Customer data can appear disorganised and disconnected from those who really need to access it especially if you are in the Marketing and Sales operations where data intelligence is vital…
Tag: demographics
Attracting More Customers Using Demographics
For B2C Marketers, attracting more customers using demographics is a powerful tool for any and every B2C business. Marketing is arguably the most important business cost as it is an investment to acquire more customers or clients and therefore must be carefully deployed across the marketing mix. We’ve all heard the saying ‘half the money…