Now is a great time to sort out, clean and centralise all your Customer data ready for when you come out the other side of this pandemic. So consider all the sources of information you have that relate to your customers and prospects and commit to storing them all in one centralised and secure environment.…
Tag: customer profiling
You’ve Got Loads of Customer Data – But What Are You Doing With It?
As your business has grown, you have accumulated multitudinous amounts of Customer data which lies within your IT infrastructure across your company’s departments. So much Customer data can appear disorganised and disconnected from those who really need to access it especially if you are in the Marketing and Sales operations where data intelligence is vital…
Attracting More Customers Using Demographics
For B2C Marketers, attracting more customers using demographics is a powerful tool for any and every B2C business. Marketing is arguably the most important business cost as it is an investment to acquire more customers or clients and therefore must be carefully deployed across the marketing mix. We’ve all heard the saying ‘half the money…
7 Reasons Why You should Profile Your Customer Database
By profiling your database you will know who your ideal customers are and give them a superior customer engagement experience. You can then use that information to both generate additional sales from your existing customers as well as being able to find new customers who are more likely to be interested in buying from you.…