“The Purpose of Business is to Create and Keep a Customer”. Peter Drucker Retaining your existing Customers is what every business should be focusing on. Over the last few years you have spent your time in finding and winning new business. Therefore you probably have customer contacts saved on written forms, in spreadsheets, on disparate…
Tag: Customer Database
AFTER COVID-19 – ARE YOU CUSTOMER DATA READY??
Now is a great time to sort out, clean and centralise all your Customer data ready for when you come out the other side of this pandemic. So consider all the sources of information you have that relate to your customers and prospects and commit to storing them all in one centralised and secure environment.…
Are you Aware of these 8 Reasons to have a CRM in Your Business?
Having a CRM helps you to retain your existing Customers and develop a strong relationship with them which leads to greater loyalty and recommendation Here are 8 good reasons to have a CRM in your business: Companies that use CRM successfully have improved their sales by 29% (Salesforce) Data on the effectiveness of CRM tools…
The Importance of a Well Designed CRM in Your Business
No matter what size your business is, the importance of a well designed Customer Relationship Management (CRM) system should not be underestimated. Over time it will become your greatest asset for delivering more sales. When you decide to start a business I would like to think that you are doing it because, not only are…
You’ve Got Loads of Customer Data – But What Are You Doing With It?
As your business has grown, you have accumulated multitudinous amounts of Customer data which lies within your IT infrastructure across your company’s departments. So much Customer data can appear disorganised and disconnected from those who really need to access it especially if you are in the Marketing and Sales operations where data intelligence is vital…