80/20 Rule. Get More from your Existing customers

Step 1 – Profile Your Database

The 80/20 Rule. 80% of your revenue is generated by 20% of your customers so you need to know which ones represent your 20%. Concentrating on your top 20% will generate your typical customer profile which you can use to get more business from existing customers as well as using it as a brief to target new customers. The rest of the database, the 80%, can also be profiled with a view of getting them up the value chain.

Step 2 – Lets Survey Your Chosen Customers 1 to 1

Through surveys, telephone and online interviews we can find out exactly how your customers experience doing business with your company and understand the customer journey across all touch-points.

Step 3 – Report, Analyse and Discuss

Once we have received the data we will then discuss the findings in a workshop to show what your typical customer profile might look like and what your top customers NEED from you. As a result, your business will become more customer-centric i.e you will be putting the customer’s needs at the heart of your business.