“The Purpose of Business is to Create and Keep a Customer”. Peter Drucker Retaining your existing Customers is what every business should be focusing on. Over the last few years you have spent your time in finding and winning new business. Therefore you probably have customer contacts saved on written forms, in spreadsheets, on disparate…
Tag: Customers
Know and Understand who your best Customers are. Then KEEP them!
Your business is built on a foundation of 3 things. Your Market – Customers, Competition, Unique Sales Benefits. Your Message – who are you going to talk to and how are you going to say it. Your Media – choose the right channel of communication with which to make sure you get the attention of…
Is Your Business GDPR compliant?
Whatever business you are in, especially B2C, if you have a database that you are actively using for marketing purposes, you now need to be GDPR compliant. For B2B companies there are still discussions going on and the current ICO situation is as follows: