About me

Experience that speaks for itself

About me

CRM Data Management Specialist for SME’s

I love to work alongside established Business Owners where ideas can be shared to deliver competitive strategies for growing Companies. In any business relationship it’s vital that both parties get along and have a mutual respect for each other.

I am someone that will work closely with you, add value to your business and make it happen.

I am also registered with the Information Commissioner’s Office as a Data Protection Officer.

Mission Statement

To help businesses get more sales from existing Customers by using Customer Profiling and Segmentation, Data Management and CRM solutions – then use this profile to target the right type of prospective new Customer.

My Story

After my years in London advertising agencies I set up my own business in 1984 with the sole objective to be different and to make a difference for my clients – both for their business AND themselves.

Local Sales and Marketing became a passion and through the eighties I provided sales and marketing resources to selected Audi/VW dealers in their local markets and introduced leading edge technology, developed by CACI and called A.C.O.R.N (A Classification of Residential Neighbourhoods). This was the early days of “database marketing” so dealers could profile their customers to understand their buying habits.

Through the nineties I sold various marketing software solutions to small and large organisations but at the start of every project the question was all about who the customer was. In the noughties used my then considerable sales and marketing expertise to help grow new and existing businesses.

Sales and marketing driven by customer profiling is a particular strength of mine as it combines all the elements of the marketing mix – get that right and you have a blueprint to market and get sales for any size of organisation. I have helped grow businesses in London, the South-East & East Anglia, especially in the local Norwich area and my focus with any client is to make things happen generate more sales. I pull together ideas to make a business successful and use my wealth of contacts to support me in areas where I need to bring in specialist expertise.

40+ Years experience

From large advertising companies to SME’s looking to develop and grow, over the last 4 decades I have worked with many of them

Happy clients

Over the last 40 years I have had the opportunity to work with a wide range of clients in a huge variety of sectors all across the UK.

40% achieved growth

I specialise in helping companies grow no matter what their size or aspirations. Not so long ago I helped a client grow over 40%!!

People in my network

Over my many years in business, I have met a huge range of people from all different businesses that may also be able to help your business grow.